Feeds and exports — Google Merchant feed, CSV import and export, data reports
Your store's data doesn't stay locked in the panel: the catalog goes out as a feed for Google Merchant Center, products come in through CSV import, and orders, products, leads and abandoned carts export to CSV from the reports. There is currently no public API with keys or event webhooks.
What you can do with your store's data
Google Merchant Center feed
An XML feed generated from the catalog — add it to Merchant Center and your products can appear in Google Shopping.
CSV product import
Load your catalog from a CSV file — products, prices, stock — without re-entering them manually.
CSV order export
Orders download as CSV, per period, for your accounting or for your other systems.
Data reports
Orders, products, customer accounts, coupons, abandoned carts and leads, per period, with a full CSV export.
Optional 4b2b ecosystem connections
You can connect 4invoices for invoice drafts from orders and 4notify for SMS or WhatsApp notifications.
For the feed, add its address in Google Merchant Center; for import, prepare your CSV file and upload it from the panel; for export, choose the data set and period in the reports and download the CSV file.
Frequently asked questions about feeds and exports
Get your store's data where you need it
Merchant Center feed, CSV import and export — ready from the first product you add.