Which delivery options should a Polish online store offer?
Poland is a parcel-locker market — Gemius and Kantar studies show a large majority of online shoppers prefer them. A store without that option does not merely lose convenience; it loses orders at the cart.
Short answer
- A parcel locker should be the default delivery option in a Polish store.
- Home or workplace courier is essential for bulky parcels and older customers.
- Add in-store pickup if you have a location — but cash there breaks the cash-register exemption.
- Show cost and lead time on the product page, not only at the last checkout step.
- Free shipping above a threshold lifts average order value when the threshold sits near a typical order.
Delivery options compared
Delivery options in the Polish market
| Option | Best for | Watch out for |
|---|---|---|
| Parcel locker | Most orders, parcels within locker size | Size and weight limits |
| Home courier | Bulky parcels, customers aged 50+ | Higher cost, redelivery notices |
| Pickup point | Complements the locker network | Point opening hours |
| In-store pickup | Stores with premises | Cash breaks the register exemption |
| Pallet freight | Furniture, appliances, heavy goods | Custom quote, carry-in service |
How to configure delivery
- Put the parcel locker first on the list, with the price visible.
- Add weight and size rules that automatically hide unavailable methods.
- State a realistic dispatch time, e.g. „dispatch within 24 h on business days”.
- Show the delivery cost on the product page and in the cart summary.
- Send the tracking number automatically on dispatch to cut support questions.
Common mistakes
- No parcel locker in a store aimed at retail customers.
- Revealing the delivery cost only after address and details are entered.
- A single rate for the whole assortment despite very different parcel sizes.
- Promising „24 h dispatch” that picking times cannot support.
How 4shopy helps
- Delivery methods take weight, size and country rules, so the list adapts itself.
- The delivery cost appears on the product page, not only at the last step.
- The free-shipping threshold shows in the cart with the amount still missing.
- Each method's packaging weight feeds the report needed for BDO filing.