Allegro or your own online store — which pays off more?
This is not an either/or choice but a decision about what you pay for. On a marketplace you buy traffic with commission; in your own store you buy it with visibility work — but you keep the brand and the customer relationship.
Short answer
- Allegro gives access to ready traffic from day one, with no brand-building.
- Commission depends on the category and typically ranges from a few to well over ten percent of order value.
- On top of commission come the business-account subscription and promotion fees.
- Your own store charges no sales commission but requires investment in visibility.
- On a marketplace you compete on price next to identical listings; in your own store you compete on offer and service.
Channels compared
Marketplace vs. your own store
| Criterion | Allegro | Own store |
|---|---|---|
| Traffic at launch | Immediate | To be built |
| Cost per sale | Category-based commission | Only the payment provider's fee |
| Customer data | Limited, held by the platform | Yours, with consent records |
| Brand | Listing beside competitors | Full control of the message |
| Dependence | A rules change can hit sales | Dependence on search and ads |
A real example
Example: on a PLN 200 order at 10% commission the marketplace takes PLN 20. At 300 orders a month that is PLN 6,000 — more than a year of SaaS platform and domain. It does not mean abandoning the marketplace: it means every customer who reorders in your own store gives that PLN 20 back.
Common mistakes
- Basing all sales on one marketplace, with no owned channel.
- Copying marketplace descriptions into your store, creating duplicate content.
- Counting only commission, without subscription and promotion fees.
- No incentive to reorder directly, e.g. a leaflet in the parcel.
How 4shopy helps
- One catalogue, with store descriptions written separately from marketplace listings.
- You handle own-store orders in one panel, from payment to shipping.
- The customer base, with recorded consents, stays on your side.
- Discount codes and win-back programmes run only in your store, commission-free.