Is dropshipping legal in Italy and what obligations does it carry?

Q&A • Tax

Is dropshipping legal in Italy and what obligations does it carry?

Dropshipping is fully legal, but it is not a lighter tax regime. Towards the customer you are the seller: you answer for conformity, withdrawal and delivery times even if the goods never pass through your hands.

Short answer

  1. Dropshipping requires a VAT number and the same filings as any other online store.
  2. Towards the consumer you are the seller: guarantee, withdrawal and complaints remain yours.
  3. With a supplier in another EU state you need VIES registration for intra-EU purchases.
  4. For goods imported from outside the EU with a value up to €150 the IOSS scheme is available.
  5. The VAT exemption for small imported consignments no longer exists: the tax is due in every case.

Where the supplier is, and what changes

Obligations by origin of the goods

SupplierKey requirementWatch out for
ItalianDomestic purchase with VATNothing unusual
Another EU stateVIES registrationReverse charge on purchases
Non-EU, consignment up to €150IOSS schemeVAT collected at the point of sale
Non-EU, consignment above €150Ordinary importDuties and clearance on the importer

A practical example

Example: you sell an Italian customer a €60 item shipped from a warehouse outside the EU. The value is below €150, so with IOSS you collect Italian VAT at the point of sale and remit it in the dedicated return: the parcel is not held at customs and the customer receives no payment demand at the door. Without IOSS, VAT is charged on arrival — and the complaint lands on you.

Common mistakes

  • Believing dropshipping exempts you from a VAT number because “you hold no stock”.
  • Sending the customer to the supplier for the guarantee: towards the consumer you are liable.
  • Not stating realistic delivery times when goods ship from another continent.
  • Letting the customer discover duties and VAT when the parcel arrives.

How 4shopy helps

  • Each product can carry its own delivery time, shown on the product page and at checkout.
  • VAT rates are set per destination country, which helps with IOSS and OSS.
  • Orders export already split by supplier, with no intermediate spreadsheets.
  • The mandatory legal pages keep you in the seller's role, as the rules require.

Check with your accountant

The VAT treatment of dropshipping depends on the contractual chain — who sells to whom, and who is the importer of record. Have your setup reviewed before signing with a non-EU supplier.