What delivery deadline must an online shop meet?

Q&A • Delivery

What delivery deadline must an online shop meet?

The announced lead time binds the seller. Without one, the law caps delivery at 30 days — and lateness gives the customer a right to cancel with an increased refund.

Short answer

  1. The seller delivers on the announced date; failing an indication, at the latest 30 days after the order (art. L216-1).
  2. If delivery is late, the customer serves notice to deliver within a reasonable additional period.
  3. If delivery still does not happen, they may cancel the contract by registered letter.
  4. The refund is due within 14 days of cancellation.
  5. After that, the amount is increased: 10% up to day 30, 20% up to day 60, 50% beyond.

The cost of a late refund

Refund increase after cancellation

Refund delayIncreaseOn a €200 order
Within 14 daysNone€200
Day 15 to 3010%€220
Day 31 to 6020%€240
Beyond 60 days50%€300

A real example

Example: a €200 order promised “within 5 working days” is still unshipped after three weeks. The customer serves notice, then cancels. If the refund arrives 40 days later, it is increased by 20%: €240 instead of €200. Announcing a cautious lead time costs less than a flattering one you miss.

Common mistakes

  • Showing “fast shipping” with no date, which automatically falls back to the 30-day cap.
  • Counting from dispatch when the period runs from the conclusion of the contract.
  • Blaming the carrier: the seller is answerable to the consumer for delivery.
  • Offering a credit note instead of a refund after cancellation.

How 4shopy helps

  • Preparation and transit times are shown on the product page and in the checkout flow.
  • Delivery methods — pickup point, home, click-and-collect — are configured with their prices and lead times.
  • Order status separates preparation, dispatch and delivery, making lateness visible before a complaint.
  • Out-of-stock products can show a specific lead time instead of the standard one.